National launches Next pandemic response service
National Public Relations of Montreal has launched a new service called Next, intended to assist companies respond to the COVID-19 pandemic. According to the agency, the service will help clients recognize how the pandemic is affecting them and how they can adjust. The service includes a website at <http://www.national.ca/next> that will offer a range of tools and resources.
“Over these past months we have been in the centre of profound change brought on by the pandemic, helping organizations around the globe and across industries navigate uncertainty,” said National president Martin Daraiche. “While there is no one-size-fits-all response to disruption, there is a vital need to look ahead and make critical, strategic choices in this transformed landscape that offers new challenges and opportunities.”