Influence Marketing readies Powder Series
Influence Marketing of Mississauga will launch a new initiative called “The Powder Series” this winter. The program will travel to a number of participating skiing and snow sports venues to conduct marketing activities on the hills. It will begin in January 2021 and will visit 10 ski hills in four provinces over 21 days. The program will be conducted in collaboration with Skiron Media of Quebec City.
“We’re seeing immense growth in outdoor activities as Canadians look for ways to stay active while physically distancing from each other,” said Chris Wilson, managing partner at Influence Marketing. “This summer is going to be a record year for golf, and we expect the trend to transition to ski hills this winter as more of us choose to staycation.”