Dole Canada begins Sunshine for All campaign
Food company Dole Canada has begun a new campaign called “Sunshine for All.” The campaign, which is being conducted in collaboration with chef Cory Vitiello, is intended to encourage consumers to include nutritious foods in their daily diets. The effort includes a collection of online videos at <http://www.dolecanada.ca> featuring snacks and meals that make use of Dole fruit products. These are being accompanied by influencer activities through the month. The campaign also invites consumers to submit their own recipe ideas via social media. For each submission, the company will donate one dollar to Food Banks Canada.
“We want to see how you are bringing some sunshine into your day and hope you will share images of you and your family enjoying your Dole creations on social media,” said Jerry Mancini, vice-president and general manager of Dole Foods of Canada.