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Birks begins Love is Essential contest

Montreal-based jewellery chain Birks Group has begun a contest promotion called “Love is Essential,” promoting its line of engagement rings. Consumers can enter online at <>, with the stipulation that at least one member of the couple must be a first responder or essential worker during the COVID-19 pandemic. Three winning couples will receive engagement rings. Birks will also assist the winners to plan their proposal and will host an engagement party for family and friends.

“First responders and essential workers have put other Canadians ahead of themselves each day and work tirelessly to serve our communities,” said Jean-Christophe Bédos, president and CEO of Maison Birks. “Now it's time to celebrate them and their loved ones.”

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