Onlia conducts Toronto beach promotion
Insurance company Onlia recently conducted a promotion intended to raise awareness of the need to maintain social distancing while visiting Toronto-area beaches over the long weekend. Developed by DDB Canada of Toronto, the campaign made use of temporary sand circles and sculptures created at Ashbridge’s Bay Beach in Toronto. The one-day installation consisted of 12 circles and three sculptures of various sizes, spaced six feet apart. The promotion includes social media and digital content, including 15- and 30-second online videos. Media work was handled by Media Experts.