New branding, new creative director at Wasserman
Vancouver-based Wasserman has debuted a new brand identity to coincide with the agency’s 25th anniversary. According to the company, the new visual branding represents the firm’s “West Coast spirit” as well as its history.
In related news, Wasserman has promoted Bronwyn Mackay to the position of creative director. She joined the agency in 2017 and was promoted to associate creative director in 2018. Prior to that, Mackay was at DDB New Zealand.
“We are at a real turning point in our company, and as an industry,” said Wasserman president Stefan Hawes. “The leadership changes, as well as our new brand, reflect who we are and where we want to go from here. We will continue to closely partner with our clients and help them achieve their potential throughout the customer journey. Our founding partners established us as a unique agency within the industry 25 years ago, and we are excited to take the lead and guide it through the next 25.”