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Loblaw expands loyalty program in Alberta

Grocery store company Loblaw Companies has extended its PC Optimum loyalty program to include its Real Canadian Liquorstore, No Frills Liquorstore and Independent Liquorstore locations in Alberta. Participants in the program will now be able to receive and redeem PC Optimum points for beer, wine and spirit purchases at these stores.

“We're excited to offer our customers another way to earn and redeem PC Optimum points,” said David Harrington, vice-president of liquor operations at Loblaw. “PC Optimum rewards our most loyal customers, and what better way to do that than expanding the program to provide more points on more items for Albertans.”

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