BlackNorth Initiative hires Hill&Knowlton Strategies
By Adnews Staff
The BlackNorth Initiative has retained Hill&Knowlton Strategies of Toronto as its public relations agency of record. The firm will handle the account on a pro bono basis. BlackNorth is an organization that “embraces a business-centric approach to identify and address systemic anti-black racism.” The initiative was created by The Canadian Council of Business Leaders Against Anti-Black Systemic Racism.
“We have a responsibility to the communities and clients we serve to create opportunities for black leaders in Canadian businesses, starting with our own,” said Sheila Wisniewski, president and CEO of the agency.