RiverTV conducts transit campaign in Toronto
RiverTV, a new streaming video service, has begun an advertising campaign in Toronto. The campaign consists of a wrapped streetcar promoting the launch of the service. The effort, aimed primarily at millennial-aged consumers, will focus on the downtown area as well as Scarborough and southern Mississauga. The creative, produced in-house, includes the exterior and the interior of the streetcar. The 12-week campaign is intended to increase brand awareness and subscribers. It also makes use of online advertising and social media activities. RiverTV is a division of VMedia.