Numerator launches Canadian consumer panel
Chicago-based market research company Numerator has launched what it describes as the largest consumer panel in Canada. Called Omnichannel Insights, the service provides on-demand consumer opinions from approximately 30,000 Canadian consumers. The service, aimed primarily at retailers and brands, provides information about purchase behaviour, attitudes and opinions.
“Platform access democratizes access to insights, enabling widespread access to data on demand,” said Eric Belcher, CEO of Numerator. “This disrupts the traditional model in which centralized research teams provide periodic reporting. Brands need to keep pace with consumers and consumer buying has never been more dynamic.”