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Air Miles, Shell begin loyalty program promotion

Loyalty program Air Miles has signed a promotional agreement with Shell Canada regarding its loyalty program Shell Go+. Through this agreement, Air Miles members will have access to the benefits of Shell Go+ membership at Shell gas stations until the end of 2020. These benefits include up to 100% more loyalty points with the purchase of fuel and in-store items, and five times the points when consumers use a BMO Air Miles credit card to make their purchase, among others.

“The launch of Shell Go+ to all collectors for the remainder of 2020 demonstrates the power of two leading brands coming together to identify new ways to reward Canadians, when it matters most,” said Blair Cameron, president of Air Miles. “Together with one of our original partners, we are thrilled to provide our collectors with valuable and relevant program offers, especially as our communities feel the impact of these challenging times.”

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