Conagra signs promotional deal with Vladimir Guerrero Jr.
By Adnews Staff
Food company Conagra Brands has signed a promotional agreement with professional baseball player Vladimir Guerrero Jr. in support of its Bigs Sunflower Seeds snack brand. During the two-year agreement, Guerrero will participate in promotions for the brand on his Instagram page and the Bigs Canadian Facebook page, as well as on in-store displays and digital ads.
“Bigs is all about big, daring flavours, that fans can get excited about,” said Andrea Stodart, snacks marketing director at Conagra Brands Canada. “You can see this brought to life in Vlad’s bold personality and infectious energy, which is why he makes such a great partner.”