Influence Marketing acquires Fervent Events
Influence Marketing of Mississauga has acquired Fervent Events, an experiential marketing agency based in Toronto. The services of the two firms will be jointly offered to clients. These services include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support. Calum McGuigan, the founder and president of Fervent, will join the Influence management staff.
“For 27 years Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” said Chris Wilson, managing director of Influence. “Fervent is one of Canada’s leading experiential agencies, with a sophisticated process of activating experiential and retail live engagement programs for industry-leading clients. We are excited to bolster our service offerings by incorporating their expertise.”