NBA Canada conducts Thank You Vince campaign
NBA Canada has begun a digital campaign called “Thank You Vince,” intended to recognize the career of basketball player Vince Carter. The effort takes the form of a website at <http://www.nba.com/vince>, which hosts an interactive timeline of Carter’s career. Visitors are invited view archival video and to vote for their favourite moments. The site also offered themed art by 15 artists from 11 countries. The site is being supported with social media activities on Instagram and Snapchat, including an augmented reality filter. In addition, the campaign will include a 15-minute tribute video which will debut on July 15. The initiative was developed in association with Victory.