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Health Canada finalizes new vaping ad restrictions

Health Canada of Ottawa has confirmed that it will establish new restrictions on advertising for vaping products in places where it may be seen by young consumers. The changes were proposed in December and were followed by a period of public consultation. According to Health Canada, the new restrictions are intended to protect youth from exposure to ads that may induce them to try vaping. It will now be prohibited to advertise vaping products in public spaces if the ads can be seen or heard by youth, whether in physical stores, online or on other media channels. In addition, the display of vaping products at point-of-sale where youth have access will be prohibited. In addition, ads which are permitted must display a warning about the health issues associated with vaping.

“We have been working with experts and all Canadians over the last months, with the goal of better protecting a new generation of young Canadians from the harms of vaping products,” said Patty Hajdu, Minister of Health. “The changes announced today will address problematic advertising while we will continue to explore additional measures to reduce vaping.”

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