Kruger readies Cashmere Collection Masquerade Ball
Kruger Products is preparing an promotional event called “The Cashmere Collection Masquerade Ball,” which will take place in September. The event, which supports the company’s Cashmere brand of bathroom tissue, will feature 15 Canadian fashion designers. Each will contribute a ballgown and mask “inspired by 16th century Venice” and constructed from bathroom tissue. The fashion show event is timed to coincide with Breast Cancer Awareness Month and will raise funds for the Canadian Cancer Society. This will be the 17th annual edition of the promotion. Due to COVID-19 restrictions, the event will take place virtually.
“The Cashmere Collection forms the annual kick-off to October Breast Cancer Month in Canada, and serves as an important fund-and awareness-raiser for the cause,” said Susan Irving, chief marketing officer at Kruger Products. “A remarkable display of fashion with compassion, the collection shines much-needed light on Canada’s generous and talented fashion designers who are dedicated to finding a cure for the deadly disease.”