Hyundai breaks What's for Lunch campaign
Hyundai Auto Canada has begun a new advertising campaign for its Tucson sport utility vehicle. The campaign, developed by Innocean Worldwide Canada, is called “What’s for Lunch?” The 60-second commercial features Olympic athlete Alex Harvey demonstrating various features of the vehicle while working from home. The French-language version of the creative features actor Guillaume Lemay-Thivierge. The campaign began on July 3 and includes two 30-second television executioins in addition to the 60-second digital version. These will be supported by digital advertising.