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Student Price Card begins free trial promotion

Toronto-based loyalty program Student Price Card has begun a promotion during which it is offering a free trial membership to the program. According to the company, this is the first time in the program’s history that it has offered a free trial period. The offer is a response to the COVID-19 pandemic and the effect it has had on student-aged consumers who may have lost their jobs in the restaurant and retail sectors. The promotion will run until July 31. Consumers making use of the free trial will have access to approximately 450 special offers from participating companies. Trial users will also be offered a 20% discount on a membership at the end of the trial period in August.

“Many students are finding themselves out of work and without traditional summer job opportunities because of COVID,” said Belinda Baugniet, vice-president of marketing and partnerships at Student Price Card. “We've also seen, not surprisingly, that being at home has resulted in a significant impact on how students are spending and saving money.”

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