Dial Canada conducts Food Banks Canada campaign
Skincare brand Dial Canada has begun a new marketing campaign called “In Our Hands” in association with Food Banks Canada. The campaign consists of 30- and 15-second television commercials, online videos and social media content. The campaign was developed by US-based TBWA and localized by North Strategic. Media work is being conducted by UM, with social media support by North Strategic and public relations from LexPR Canada. The creative encourages consumers to support Food Banks Canada during the COVID-19 pandemic. Dial is a subsidiary of Henkel.