Amintro redesigns website
By Adnews Staff
Amintro, a Toronto-based social media service aimed at consumers over the age of 50, has redesigned its website at <http://www.amintro.com>. The design makes use of new colours for improved readability as well as an overall update to the company’s branding and the website’s structure. It also includes the launch of an online magazine called Get Social. The redesign work was handled by Brand Society.
“One of the most important aspects of the Amintro identity is the use of colour,” said Javier Vivanco, creative director at Brand Society. “It allows us to invigorate the brand with the deep orange to represent an active life that flourishes with real personal connections and purple to represent the mature individual as ripe and full of body as a great wine. We celebrate age and all the great characteristics of a life rich with experience.”