AutoTrader.ca signs sponsorship with DAZN Media North America
Online vehicle sales website AutoTrader.ca has signed-on as a sponsor of Premier League football game video streams on DAZN Media North America. AutoTrader.ca will be the service’s exclusive sponsor in the automotive category. According to DAZN, this is the first agreement of its kind in Canada. The AutoTrader.ca brand will be integrated into each game stream during the season, which will run from June 17 to May 2021. Some streams each week will also contain branded half-time exposure and a presence in DAZN’s Countdown: Premier League recap show.
“As the number one automotive marketplace brand in Canada, AutoTrader.ca has a history of embracing innovation and new media opportunities,” said Ian MacDonald, chief marketing officer at Trader Corporation. “As technology and consumer behavior evolves, being adaptive is part of how we maintain market leadership, and this new partnership with DAZN continues this tradition.”