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Indigenous Tourism Association begins Destination Indigenous campaign

The Indigenous Tourism Association of Canada has begun a summer marketing campaign called “Destination Indigenous” intended to encourage travel that includes “Indigenous experiences.” The campaign includes an online booking service that will link travellers with Indigenous tourism business that will be operating this summer. It also includes a series of background images for the Zoom video conference service that depict Indigenous imagery from each province and territory, as well as a video campaign called “Virtually Yours” and a website at <>.

“As a global leader in advancing Indigenous tourism, our goal is to help create, support and market Canada’s Indigenous cultural experiences in a memorable and authentic way that embraces our collective efforts, honours our traditions and demonstrates our unity,” said Keith Henry, president and CEO of the association. “To help achieve this, we’ve created ‘Destination Indigenous’ to simplify the process for visitors wanting to discover the heritage of our country by providing a one-stop-shop where they can find the amazing experiences that our Indigenous communities have to offer.”

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