Tim Hortons begins Hero Cups promotion
By Adnews Staff
Tim Hortons has begun a promotion intended to recognize the efforts of frontline workers during the COVID-19 pandemic. During the initiative, consumers can visit <http://herocups.timhortons.ca> to nominate a person for their work. One hundred variations of these “Tim Hortons Hero Cups” will be printed and distributed nationally later this summer. The design will feature the words "Thank You" and "Merci" in place of the Tim Hortons logo and will have the names and professions of 100 nominies wrapping around the cup. Nominations will be open until June 24.
“Frontline workers have been the backbone of our communities during these extremely difficult times,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “Like all Canadians, we want to ensure that we continue to show our gratitude and appreciation by shining a spotlight on them. These limited-edition Tim Hortons Hero Cups are another opportunity to showcase some special people and let us all be a part of acknowledging their amazing contributions.”