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Simplii Financial breaks new brand campaign

Banking brand Simplii Financial has begun a new advertising campaign called "The Simple Things," intended to illustrate how its services can simplify the lives of consumers. Developed by Juniper Park TBWA of Toronto, the campaign includes out-of-home and digital advertising, as well as social media content and a series of animated online videos. The creative focuses on various services offered by the bank. Simplii Financial is a subsidiary of CIBC.

“We’re always striving to make our clients’ lives simpler,” said Rob Assimakopoulos, chief marketing officer at CIBC. “Now more than ever Canadians are looking for support from their financial institution to ease their mind and help them pursue what brings them joy. With our latest campaign we’re demonstrating how our numerous offerings allow our customers to do exactly that.”

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