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Flowr begins Homegrown promotion

Toronto-based cannabis company The Flowr Corporation has begun a new program aimed at consumers seeking to grow herbs at home. The free program, called “Homegrown,” includes pre-packaged seeks, a downloadable growing guide containing cultivation advice, a tote bag and a pair of gardening gloves. Consumers can request the package via the brand’s Instagram page. The initiative will run through June.

“At Flowr, indoor growing we believe is our specialty,” said Alexandre Jalleau, senior vice-president of marketing at Flowr. “We take a scientifically rigorous approach to plants and process, and it shows. Now that more Canadians are spending time indoors, we’re excited to share our expertise to get you growing. We hope this initiative will help make people a little happier and a little healthier.”

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