Onlia begins All For Safety campaign
Toronto-based digital insurance company Onlia Holding has begun a social media campaign called “Safe At Home.” The 45-second commercial encourages consumers to reject the pressure to be maximally productive and remain at home during the COVID-19 pandemic. As part of the promotion, the company is distributing a “Stay Home” perk of $20 to users of its mobile application if they complete zero trips for three consecutive days.
“For Onlia, safety is our higher mission and during this time it’s never been more important for our communities to feel secure at home,” said Olivia van Eyk, head of marketing at Onlia. “Canadians are being bombarded by messages telling them to learn a new skill, cook everything from scratch, fix what’s broken, organize closets, workout and more. That’s why we decided to focus on what home really is: a safe place to just be yourself.”