Coors Light begins The Shot Challenge contest
Coors Light Canada has begun a contest promotion called “The Shot Challenge” to coincide with the one-year anniversary of a buzzer-beating basketball shot by Kawhi Leonard that sent the Toronto Raptors to the Eastern Conference finals of the National Basketball Association. The contest encourages consumers who are isolating themselves at home to recreate the shot with household items and submit video of their success via social media. The contest will run until May 26. The winner will receive a package of Raptors-related prizes, including court-side seats to a future Raptors home game. Coors Light is the official beer sponsor of the team.