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Kia Canada hires Strategic Objectives

Automaker Kia Canada has retained Strategic Objectives of Toronto as its public relations agency of record. The assignment also includes communications strategy, media relations, influencer activities, event management, and corporate social responsibility initiatives. The agency has done work for the automotive firm on a project basis since 2018.

“We selected Strategic Objectives based on their dynamic strategic thinking, deep understanding of the Kia brand and their proven ability to execute flawlessly,” said Susan Bernardo, national public relations manager at Kia Canada. “They have the deep automotive experience, combined with the out-of-the-box creativity needed to help build the Kia brand in Canada.”

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