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Canadian Women's Foundation debuts Signal for Help

The Canadian Women’s Foundation has begun an initiative called “Signal for Help.” The effort consists of a hand signal intended to be used by women during a video call to indicate that they are being abused while isolated at home. The promotion consists of social media content on Instagram, Facebook and Twitter demonstrating how to perform the signal, as well web-based materials at <>. The initiative was developed in association with Toronto-based Juniper Park TBWA.

“Public health directives on home isolation compound the danger for those living in abusive situations, and abusers may monitor their devices to ensure that what is going on inside the home is not shared,” said Paulette Senior, rresident and CEO of the foundation. “This new reality requires new methods of communication to help those facing gender-based violence. We know that internet and video calling are not readily accessible to some. Shelters and support services are doing everything they can to respond to the surge in violence. Signal for Help seeks to contribute to these efforts.”

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