HomeEquity Bank begins Our Homes are Everything campaign
The Toronto-based HomeEquity Bank has begun a new advertising campaign called “Our Homes are Everything.” Developed by Zulu Alpha Kilo, the campaign is intended to express thanks to consumers who have remained at home to limit the spread of COVID-19. It consists of television and radio commercials, accompanied by donations of $50,000 to the Canadian Red Cross, YMCA of Greater Toronto and a number of local charities nationally. The company is also preparing to launch a series of Facebook Live events designed to educate and entertain people self-isolating at home.
“The past six weeks have really shown us what a central role our homes play in how we work, relax and live,” said HomeEquity Bank president and CEO Steven Ranson. “Our new campaign is centred on sharing some of the countless ways Canadians have embraced this new way of life at home as we all do our part to get through this extremely difficult time. I am also proud of our entire organization for the kindness and dedication they are showing every day.”