McCormick Canada alters marketing plans
Spice and seasoning company McCormick Canada has altered its marketing plans in light of the COVID-19 pandemic. According to the company, its planned near-future campaigns for brands including French’s and Club House focuses on grilling and social gatherings. The company has replaced these plans with a strategy based on cooking at home, with an emphasis on recipes and advice. The brand has also released an online video via its social media pages expressing thanks to Canadian food banks.