Out-of-home firms begin joint condominium initiative
A group of out-of-home media companies has begun a new initiative intended to display advertising to residents of condominiums during the COVID-19 pandemic. Participating firms include MaxTV, IHN Media, Captivate And Adapt Media. Together, these companies operate approximately 2,000 digital screens in 500 buildings nationally, located in lobbies, elevators, parking areas, club houses, laundry rooms and mail rooms. Executions can consist of video or static advertisements.
“During this time, it’s imperative to support our advertising partners with solutions that allow them to continue to reach our highly valuable audience in the most efficient and turnkey way,” said Barb Huggett, general manager at Captivate Canada. “We are pleased to partner with MaxTV, IHN Media and Adapt Media to bring this unique avenue to the marketplace in such an unprecedented time.”