Chameleon Digital Media debuts new service
By Adnews Staff
Chameleon Digital Media, a Toronto-based digital out-of-home media company, has introduced a new service that will allow advertisers to combine various datasets and display ads to location-based audiences through several participating third-party digital service providers. These include Google DV 360, TheTradeDesk and AppNexus, among others. Chameleon Digital Media is a division of Adapt Media.
“We are excited about this new offering as it adds even more flexibility to the ways we can work with brands and advertisers,” said Alan Sifuentes, general manager of Chameleon Digital Media. “It also increases their access to scalable solutions with high-quality data.”