Benjamin Moore releases new commercial
Paint brand Benjamin Moore has released a new commercial called “Keep Hard Workers Working” as part of its ongoing advertising campaign called “See the Love.” The creative highlights the role of painting contractors, paint retailers and small businesses in communities. It also encourages consumers to hire painting contractors to handle projects outside while maintain social distancing. The campaign will run in Canada on HGTV, DIY, Bravo and the MLB Network, accompanied by national radio advertising. The “See the Love” campaign was developed by FIG.