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Torstar signs promotional deal with Madwire

Torstar of Toronto has signed a promotional agreement with Colorado-based marketing software company Madwire. Under the terms of the deal, Torstar will have exclusive access to Madwire’s software and marketing services in Canada. These products are aimed primarily at small- and medium-sized businesses. Torstar plans to offer this software to approximately 30,000 of its clients. According to Torstar, the agreement is part of a larger effort focusing on the development and launch of digital products for consumers and businesses.

Madwire’s services include online payment and invoicing functions, website development and management, lead collection, email marketing, customer relationship management, reputation management, content marketing, search engine optimization, social media management and other forms of advertising.

“Madwire is a leading technology and marketing services provider for small and medium businesses, providing integrated digital services to thousands of global clients,” said Pary Bell, senior vice-president of commercial products and sales operations at Torstar.

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