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Canadian Medical Association begins campaign

The Canadian Medical Association, in collaboration with the Royal College of Physicians and Surgeons of Canada and the College of Family Physicians of Canada, has begun a campaign intended to provide answers to questions submitted by the public regarding the COVID-19 pandemic. Developed in association with Spark Advocacy, the campaign will focus on a website at <>, supported by public service announcements.

“While Canadians have access to multiple sources of information about COVID-19, navigating the myriad of perspectives can be overwhelming and can add another level of anxiety,” said Sandy Buchman, president of the CMA. “Our goal is to make it easier as we go through this period together.”

Participating media companies include Bell Media, Corus Entertainment, Eyereturn Marketing, Facebook, The Globe and Mail, The Hill Times, HuffPost Canada, La Presse, LinkedIn, National Newswatch, the National Observer, Omnicom Media Group, Pelmorex, PostMedia, Quebecor, Rogers Communications, Shaw Communications, Stingray Media Group, Telus, Torstar and Twitter.

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