Hershey Canada conduct Buy One, Hide One promotion
Candy company Hershey Canada has begun an Easter-themed promotion called “Buy One, Hide One” in association with Ronald McDonald House Charities Canada. When consumers purchase a package of Hershey’s Eggies candies before April 12, a second package will be donated to families staying at Ronald McDonald Houses.
Hershey is accompanying the promotion with a series of suggested Easter egg hunt activities for families who are self-isolating. These include a social media component in which consumers use Snapchat to participate in an augmented reality Easter egg hunt in their homes. Players who find all ten eggs in the game will be entered into a draw for a package of free Reese Mini 3D Eggs.