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Crave, TIFF begin Stay-at-Home Cinema promotion

Bell Media has begun a promotion with the Toronto International Film Festival called “Stay-at-Home Cinema.” During this promotion, special movie presentations will take place on Bell’s Crave video streaming service. The effort will begin on March 27 with a virtual question and answer session between TIFF artistic director Cameron Bailey and actor Mandy Patinkin, conducted via Instagram Live, following by a screening of the film The Princess Bride on Crave. Additional entries in the series will be announced over a period of several weeks.

“During these challenging times, we continue to look for ways to keep people connected, comforted, and entertained, and the power of film and TV accomplishes just that,” said Randy Lennox, president of Bell Media. “It was important for us to work with TIFF on bringing these meaningful films to life. We’re thrilled to work with our partners at TIFF to enhance the experience of revisiting these cinematic classics, by hearing from the beloved stars and inspiring creators behind these films, as well as media personalities who will consider their enduring impact.”

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