FrontRunner Technologies debuts pandemic installations
Digital out-of-home media company FrontRunner Technologies has launched a system that will deliver updates about the COVID-19 pandemic to residents of Toronto via store window displays. The creative is intended to resemble a text message exchange between the World Health Organization, the Government of Canada and the Public Health Agency of Canada. The content addresses common questions about the illness and how it affects Canadians. The displays have been installed at three locations in downtown Toronto. According to the company, additional locations are planned.
“As both our city and our nation come together during this global pandemic, we are offering support where we can, a platform for vetted, timely information,” said Nathan Elliott, CEO of FrontRunner Technologies. “Social distancing is affecting digital out-of-home as brands opt to re-schedule campaigns for later in the year. As a result, there is an opportunity to deliver emergency content to the screens that were previously booked.”