Torstar debuts Torstar Local initiative
Torstar of Toronto has begun a new digital initiative called Torstar Local intended to provide local news to various communities nationally. The company has signed an agreement with Norwegian digital media company Innocode to collaborate on the effort. Torstar Local launched in North Bay, ON with a property called The North Bay Local. The digital service combines local news submitted by freelance reporters with information from community group and advertising. It is available online at <http://www.thenorthbaylocal.com>, as well as through a mobile application.
“This initiative will create an integrated local product to serve the needs for news and information that residents in smaller communities require,” said John Boynton, president and CEO of Torstar. “We believe it will play a vital role in these communities by combining a quality local news experience with a community hub environment, thus helping to provide the local ties that hold communities together. It will take some time to get consumer feedback on this new service and to get the business model right. We are starting with North Bay to try and do just that.”