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Bell Media, Quibi form content agreement

Bell Media has signed an agreement with Los Angeles-based mobile video company Quibi. Through this agreement, Bell will become the exclusive Canadian marketing associate of Quibi in the telecommunications category. It will also become the first Canadian provider of content to the service. This content will consist of news and sports programming. Bell will also market Quibi to Canadian consumers. The subscription-based service will launch in Canada in April.

“As Canada’s provider of the country’s most-watched content and the leader in mobile innovation, Bell is uniquely positioned to partner with Quibi on this exciting new evolution in entertainment,” said Mirko Bibic, president and CEO of BCE and Bell Canada. “Our goal is to advance how Canadians connect with each other and the world, and we look forward to powering the launch of Quibi in Canada with the full strength of Bell’s unmatched wireless and content creation resources.”

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