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H&R Block breaks new campaign

Tax return preparation company H&R Block has begun a new marketing campaign called “It’s Simple Even When It’s Complicated.” The campaign, developed by Sid Lee, focuses on how the staff of H&R Block can simplify the process of preparing a tax return. The effort consists of television, radio, digital and out-of-home advertising, as well as social media content.

“In our collaboration with H&R Block, we found that the milestones that make you feel like you’ve made it as an adult, such as finding stable employment, starting a family, buying a home or investing for the future, tend to also make tax season feel more complicated and stressful,” said Matt Fraracci, creative director at Sid Lee. “Playing on these complexities, we show that people are complicated too, and nothing brings out these complications like their taxes.”

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