Cirque du Soleil conducts Montreal campaign
Cirque du Soleil Entertainment Group has begun a promotion for an upcoming performance called “Under the Same Sky” in Montreal in collaboration with Quebecor. The campaign includes promotional events, transit shelter advertising, television commercials, newspaper ads and other elements. It will run until May. One execution consists of a large cube installed on top a transit shelter, providing different images to consumers depending on which side they viewed. The execution also includs 3D renditions of three of the show’s characters, who appear to be walking on the cube.
“We’re delighted to deploy our 360 offering in order to showcase Cirque du Soleil for a second consecutive year,” said Patrick Jutras, chief advertising officer at Quebecor and TVA Group.