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Shell Lubricants begins Rugged Ride for Charity promotion

Shell Lubricants has begun a charitable fundraising program as part of its sponsorship of the Professional Bull Riders Canada Monster Energy Tour in 2020. Called the “Shell Rotella’s Rugged Ride for Charity,” the initiative will see the company donate $1,000 at each of the tour’s 10 events to a charitable organization. During the season, the top scoring competitor at each event will select a charity to receive the donation. Shell Rotella has been the exclusive oil sponsor of the PBR Canada Monster Energy Tour since 2019.

“Our relationship with PBR is rooted in a mutual appreciation of both hard work and dedication,” said Ainsley Hebert, Canadian marketing manager at Shell Lubricants. “This year, as we work hand-in-hand with PBR once again to bring the Monster Energy Tour to life, we are proud to support a number of deserving organizations that are important to our hard-working communities.”

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