Now Magazine signs distribution deal with TTC
Now Magazine of Toronto has signed a new distribution agreement with the Toronto Transit Commission. Through this agreement, 15,000 copies of the publication will distributed weekly through 75 Gateway newsstands in TTC and GO Transit stations in Toronto, North York, Scarborough, Pickering, New Market, Richmond Hill, Etobicoke, Whitby, Mississauga, Oakville and Burlington. This distribution will begin on March 12 and will include rack signage and digital advertising. Now Magazine is a division of Media Central Corporation.
“Now's influence within the city is undeniable and we are thrilled to be bringing its unique editorial voice back to Toronto's commuter traffic,” said Brian Kalish, CEO of Media Central. “Our partnership with Gateway Direct Media allows us to distribute an additional 60,000 printed copies monthly, thus increasing our core audience considerably. This expanded reach, coupled with our ongoing strategy to drive omnichannel engagement through Now's various platforms, opens new and exciting opportunities to monetize our audience.”