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Strategic Objectives gains two accounts

Strategic Objectives of Toronto has recently gained two new accounts. Cosmetics manufacturer Groupe Marcelle has appointed the firm agency of record for its Lise Waiter, Marcelle, Annabelle Cosmetics and CW Beggs & Sons brands. The assignment includes public relations and influencer marketing. Strategic Objectives won the account in a competitive review. The agency has worked on social media and digital initiatives for the company since 2017.

“The team at Strategic Objectives is a creative, strategic partner of Groupe Marcelle that is focused on building our business,” said Stacie Keenan, the company’s director of external communications, PR and social media. “Their team provides outstanding leadership and innovative, thoughtful solutions and we are pleased to expand our relationship as we look ahead to an exciting year in 2020 and beyond.”

Portland, OR-based apparel company Keen Footwear has also hired Strategic Objectives as its public relations agency of record. The firm will manage national PR and communications as well as new product launches for Keen’s line of outdoor footwear.

“We feel that Strategic Objectives’ record of award-winning CSR and brand programs makes them the ideal partner to communicate and share our brand values with Canadians,” said Tovah Laur, brand marketing specialist at Keen. “We’re excited to work with the Strategic Objectives team to share the Keen story with Canadians from coast to coast.”

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