Nissan conducts Qashqai campaign
Automaker Nissan Canada has begun a new campaign for the 2020 Qashqai sport utility vehicle. The campaign, developed by Juniper Park TBWA, includes a television commercial focusing on “the great promise of technology.” The creative is intended to contrast emotionless uses of technology will fun and exciting forms of technology. It makes use of video taken in Algonquin Provincial Park in Ontario. The campaign also includes online video and social media content.
“With Qashqai, we’re at an interesting point in its lifecycle, right in the middle of it, following a refresh for the 2020 model year,” said Alannah David-Clark, senior manager of marketing communications at Nissan Canada. “The compact crossover segment is crowded, with everyone in the industry making lots of noise. We needed to stand out and bring attention to Qashqai’s eye-catching aesthetic updates, such as the bold new wheel design, updated hood and beautiful LED lights. The premise of this TV spot cleverly showcases the exterior enhancements to our second-best-selling Nissan in Canada. It also effectively conveys a sense of fun, adventure and a relatable human factor which we feel resonates well with a large audience in this era of being constantly connected to devices, but disconnected from one another.”