Upfield Canada breaks new Becel campaign
Food company Upfield Canada has begun a new campaign for its Becel margarine brand. The brand campaign focuses on the health benefits of the product and uses the creative theme, “Take your health to heart.” It also introduces a new logo for the brand, as well as a new packaging design. The campaign features a television commercial, accompanied by out-of-home advertising, online video, social media content, digital ads and in-store materials. The campaign was developed by Edelman, with media work by DentsuX and in-store elements by Advantage.