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Axe begins Toronto Raptors promotion

Unilever Canada has begun a promotion for its Axe line of men’s grooming products in association with the Toronto Raptors as part of its sponsorship agreement with the basketball team. The promotion is in support of the launch of a new product called Axe Wild. Consumers can use the Raptors mobile application to sign-up for a promotional event at the Raptors practice court at Scotiabank Arena.

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