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Pattison Outdoor Advertising rebrands Onsetop division

Pattison Outdoor Advertising of Toronto has begun a rebranding initiative. The company’s Pattison Onestop digital transit advertising division will now operate under the name of its parent rather than as a separate entity. According to the company, the intent is to unify the digital division with the overall brand.

The unified entity will continue to be headed by recently-appointed president Steve Mcgregor. Cam Milne, previously head of the Onestop division, has moved to the position of vice-president and general manager of the central region at Pattison Outdoor. Pattison Outdoor Advertising is a division of The Jim Pattison Group.

“This puts Pattison Outdoor in a prime position to bolster the digital outdoor and place-based advertising landscape in Canada as we look forward to 2020 and beyond by bringing together our experts in the sales and operations of digital outdoor with the national scope of our digital networks,” said Mcgregor. “The move comes at a critical inflection point for our digital out-of-home portfolio as 2020 is the year we are set to expand our programmatic functionality to expose our unique digital locations and audiences to countless new buyers and trading teams.”

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